Booklet design for Generally Speaking
Some questions need answers!
When one of the world’s leading experts in generational theory and employability wants you to create a booklet design you say ‘let’s talk!
‘Generally Speaking, is a small pocket size publication aimed at Gen Y. It provides a framework for discussion and a catalyst to get some real issues out in the open.
Written by Dr Paul Redmond and Colin MacGregor and designed to carry in your pocket. The brief was simple: ‘get the messages across and keep the budget in mind!’
I decided on a punchy, two colour booklet design, printed on uncoated stock and perfect bound.