Brand development for Liverpool City College
Encourage, Educate, Excel
I enjoyed working on the brand development for this specialist language college. I played with logo concepts using a maze and in the end I went with a design containing a ‘pathway to learning’.
It uses simple, clean typography enforced with the strapline Encourage, Educate, Excel.
Because they had a couple of internal departments I created a palette of colours. As a result of this each department used a different colourway.