Business logo design gold for The Longbow Shop
The largest traditional archery retailer in the UK needed a new business logo design.
The Longbow Shop based in Wirral needed a new logo and a cutting edge e-commerce website.
The brand identity born with heritage in mind uses shape and space together with subtle hints to archery.
Through the use of a handcrafted typographical mark and research into colourways, I was able to create something very unique in the marketplace.
The new logo gave signage, apparel, POS and print advertising a boost.
I partnered with a Shopify specialist web developer to create a new online shop that could cope with the size of the business.